Apple TV
Austin Approves Filming Incentive for New TV Series
The city of Austin has approved a filming incentive for an upcoming Apple TV series titled "Brothers," which will star Matthew McConaughey and Woody Harrelson. The series, based on a popular book series, is anticipated to employ a significant number of local cast and crew members while supporting various vendors in the area.
Austin's Support for "Brothers"
The decision to approve the filming incentive reflects Austin's commitment to fostering local economic growth through the film industry. The series "Brothers," which will be featured on Apple TV, is set to employ approximately 320 cast and crew members. This employment is expected to provide a boost to the local economy, with a significant portion of the workforce being hired from the Austin area.
The project is notable for its inclusion of high-profile actors Matthew McConaughey and Woody Harrelson. Both actors bring substantial recognition to the series, likely enhancing its appeal and potential success on the streaming platform.
Economic Impact and Local Business Support
In addition to job creation, the production of "Brothers" is poised to have a positive impact on local businesses. The series will support various vendors throughout the Austin area, including minority-owned businesses. This aspect of the project aligns with Austin's broader goals of promoting diversity and inclusion within the local economy.
The involvement of minority businesses is expected to create opportunities for these enterprises to gain visibility and establish themselves within the competitive landscape of the film and television industry. The city’s incentive program aims to encourage productions that contribute to the economic and cultural fabric of the community.
Project Details and Expectations
"Brothers" is derived from a popular book series, indicating a pre-existing fan base that could translate into a ready audience for the show. The series’ development under Apple TV's banner suggests a level of production quality and distribution potential that could amplify its reach beyond Austin and into global markets.
The collaboration between McConaughey and Harrelson, both of whom have deep connections to Texas, is expected to generate significant interest both locally and nationally. Their involvement is a strategic element in the series’ production, adding a layer of authenticity and appeal, particularly in Texas where both actors have strong ties.
Conclusion
As Austin continues to expand its footprint in the film and television industry, projects like "Brothers" demonstrate the city's appeal as a filming location and its commitment to supporting local economic growth. The approval of the filming incentive for this Apple TV series signifies Austin's ongoing dedication to creating a vibrant environment for creative endeavors, fostering job creation, and supporting local businesses, particularly those owned by minorities.
The production of "Brothers" is not only an opportunity for entertainment but also a significant step in enhancing the economic and cultural landscape of Austin, positioning the city as a dynamic hub for future film and television projects.