Apple TV
Older Original Films Now Available for Direct Purchase and Rental
Apple TV has expanded its offerings by allowing non-subscribers to directly purchase and rent older original films through its platform. This move opens up access to a variety of titles, including "On the Rocks," "CODA," and "Greyhound," which are now available in 4K HDR options.
Access and Ownership Options
With the introduction of purchase options in the Apple TV app, users can now own selected films outright. This development grants viewers the ability to enjoy Apple TV's exclusive original films without needing a subscription. For those who prefer temporary access, rental options are also available, allowing viewers to watch films and series for a limited period. Typically, rental periods last 48 hours from the start of viewing.
The addition of these options reflects Apple TV's commitment to enhancing user experience by providing flexibility and choice. The platform's library is regularly updated with new titles, and users can easily browse and search for specific films across various genres, ensuring a tailored viewing experience.
Streaming Flexibility and Platform Features
Apple TV supports streaming on multiple devices, allowing users to enjoy their purchased or rented content across different screens. This versatility is a significant advantage for users who want to switch between devices without disrupting their viewing experience. Additionally, the platform's interface is designed to facilitate easy navigation, helping users find and access their desired content efficiently.
As the first all-original streaming service worldwide, launched on November 1, 2019, Apple TV has made a name for itself by offering a wide range of exclusive content. To date, the platform has garnered 569 wins and 2,611 nominations, showcasing its impact within the entertainment industry. Notable achievements include the multi-Emmy-winning series "Ted Lasso" and the Oscar Best Picture winner "CODA."
Upcoming Releases and New Seasons
In January 2026, Apple TV is set to premiere several new seasons and series. "Tehran" Season 3, featuring Hugh Laurie in its cast, will premiere on January 9. The season consists of eight episodes and has already been renewed for a fourth season. "Hijack" Season 2, starring Idris Elba, will follow with its premiere on January 14. This season will also have eight episodes, with new releases every week until March 4, 2026.
January 21 will see the premiere of "Drops of God" Season 2, adapted from a bestselling Japanese manga series. This season will also be released weekly, concluding on March 11, 2026. "Shrinking" Season 3, starring Jason Segel and Harrison Ford, will debut on January 28, offering 11 episodes created by Bill Lawrence and Brett Goldstein. The season will continue with new episodes weekly until April 8, 2026.
Additionally, "Yo Gabba GabbaLand!" Season 2 will launch on January 30, featuring 10 episodes and musical guests such as Santigold and Ziggy Marley.
Apple TV's Expanding Influence
Apple TV's initiative to make older original films available for direct purchase and rental exemplifies its strategy to broaden its audience reach. By providing non-subscribers the opportunity to access its exclusive content, the platform is positioning itself as a versatile and user-friendly service. This approach not only caters to existing subscribers but also attracts potential viewers who prefer to own or rent content on a case-by-case basis.
This expansion aligns with Apple TV's ongoing efforts to deliver diverse and high-quality entertainment. As it continues to develop new content and update its library, Apple TV remains a significant player in the streaming industry, offering a unique blend of original films and series to a global audience.