Apple TV

Upcoming Content on Streaming Service for September 2025

As the streaming landscape continues to evolve, Apple TV+ is making significant changes and additions to its lineup for September 2025. The service is set to premiere new seasons and series, as well as rebrand itself. This article outlines the upcoming content and developments for Apple TV+.

Apple TV+ Originals: New Seasons and Series

The much-anticipated fourth season of "The Morning Show" is scheduled to premiere on September 17, 2025. This season is set in the spring of 2024 and will unfold through weekly episodes until November 19, 2025. Fans of the show can expect a continuation of the drama that has captivated audiences in previous seasons.

Another Apple TV+ original, "Slow Horses," will see the release of its fifth season. The new season, consisting of six episodes, will be available starting September 24, 2025, with weekly episodes running until October 29, 2025. The series remains a staple in Apple TV+'s lineup, known for its gripping narrative and strong performances.

In addition to returning series, Apple TV+ will introduce a new limited series titled "The Savant." Starring Jessica Chastain in the titular role, the eight-episode series is set to release on November 7, 2025. The series will also feature performances by Nnamdi Asomugha and Pablo Schreiber, promising a compelling narrative for viewers.

Rebranding of Apple TV+

In a significant development, Apple TV+ will undergo rebranding in September 2025, opting to drop the plus sign from its name. The service will henceforth be known simply as Apple TV. This move is part of a broader strategy to streamline the brand and potentially expand its audience reach.

Upcoming Film Premiere: F1: The Movie

Apple TV has announced the upcoming premiere of "F1: The Movie," which will be available for streaming starting December 12, 2025. The film, which stars Brad Pitt in the leading role, was announced on October 13, 2025. It is expected to attract significant attention, given its high-profile casting and the popularity of motorsport-themed content.

Current Popular Titles on Apple TV+

In September, Apple TV+ has seen a variety of popular movies and series. The top movies include "All of You," "The Gorge" (an Emmy-nominated film), "Killers of the Flower Moon," "The Family Plan," "Napoleon," "Palmer," "Fountain of Youth," "Tetris," and "Wolfs."

On the series front, some of the top performers include "Slow Horses," "Foundation," "The Studio," "Invasion," "Chief of War," "The Morning Show," "Severance," "Platonic," "Silo," and the critically acclaimed "Ted Lasso." These titles have contributed to Apple TV+'s strong viewership and critical acclaim.

"Apple TV+ is continuing to expand its content offerings with new seasons, series, and a rebranding effort, positioning itself as a competitive player in the streaming market."

As Apple TV+ transitions into its new identity, viewers can look forward to a diverse array of content that spans genres and themes, maintaining the platform's commitment to quality storytelling and production.